Digital Marketing
Complete Digital Marketing Course - Social Media, SEO, Google Ads & Freelancing Success
5 Months
4 Hours
Course Incharge
Haris Alam
📋 Prerequisites
✓ Minimum Matriculation
📖 Course Description
Digital Marketing Mastery is a practical, hands-on course designed to help students build a complete career in digital marketing — from strategy and branding to paid advertising, SEO, and freelancing. Students will learn to plan and execute social media strategies, create scroll-stopping content, run Meta and Google Ads campaigns, optimize websites through SEO, and use AI tools to work faster and smarter. The course also prepares students to monetize their skills through freelancing platforms and international clients. By the end of the course, learners will have built a full digital marketing campaign, a professional portfolio, and the confidence to work as an in-house marketer, agency employee, or independent freelancer.
What You Will Learn
Understand the digital marketing ecosystem and how it compares to traditional marketing
Build a marketing funnel and map the customer journey for a target audience
Set up and optimize professional profiles and business pages across major social platforms
Plan content using content pillars, calendars, and organic growth strategies
Create social media content using Canva and AI design tools
Build a personal or business brand with consistent identity, voice, and visual guidelines
Plan and run Facebook & Instagram (Meta) ad campaigns from setup to optimization
Plan and run Google Ads campaigns across Search, Display, and Video
Perform on-page, technical, and off-page SEO, and audit a website's performance
Use Google Search Console and Google Analytics to report on performance
Set up email marketing, lead generation, and landing pages for conversions
Use AI tools and automation to improve marketing productivity
Start a freelancing career and choose the right platforms and services to offer
Write winning proposals, price services, and communicate professionally with clients
Receive international payments and manage withdrawals safely
Build a professional portfolio, LinkedIn profile, and resume for job or client readiness
Plan, execute, and present a complete digital marketing campaign from start to finish
Course Outline
Introduction to Digital Marketing & Strategy Foundations
- →Introduction to Digital Marketing
- →Digital Marketing Ecosystem
- →Traditional vs Digital Marketing
- →Career Opportunities
- →Marketing Funnel
- →Customer Journey
- →Target Audience & Buyer Persona
- →Digital Marketing Strategy
Social Media Platforms & Profile Setup
- →Social Media Platforms Overview
- →Professional Profile Creation
- →Business Page Setup
- →Business Manager
- →Meta Business Suite
- →Profile Optimization
Content Planning & Organic Growth
- →Social Media Management
- →Content Pillars
- →Content Planning
- →Content Calendar
- →Organic Marketing Strategies
- →Audience Growth
- →Community Management
- →Hashtags
- →Engagement Techniques
Content Creation & Design Tools
- →Canva for Marketing
- →AI Design Tools
- →Social Media Content Creation
- →Reels Strategy
- →Stories
- →Short Videos
- →Monthly Practical Assignment
Branding & Brand Identity
- →Personal Branding
- →Business Branding
- →Brand Positioning
- →Brand Identity
- →Logo & Brand Guidelines
- →Brand Voice
- →Color Psychology
- →Brand Consistency
Meta Ads Fundamentals
- →Facebook & Instagram Ads Introduction
- →Meta Ads Manager
- →Campaign Objectives
- →Audience Targeting
- →Pixel Introduction
- →Budget Planning
- →Campaign Structure
Meta Ads Campaign Creation & Optimization
- →Campaign Creation
- →Ad Creatives
- →Copywriting Basics
- →A/B Testing
- →Campaign Optimization
- →Analytics
- →ROAS
- →Scaling Campaigns
Google Ads & Mid-Term Project
- →Google Ads Introduction
- →Search Ads
- →Display Ads
- →Video Ads
- →Keyword Planning
- →Google Ads Campaign Setup
- →Mid-Term Practical Project
SEO Fundamentals & Keyword Research
- →Introduction to SEO
- →Search Engines
- →Ranking Factors
- →SEO Tools
- →Keyword Research
- →Search Intent
- →Competitor Analysis
On-Page & Technical SEO
- →On-Page SEO
- →Title Tags
- →Meta Description
- →URL Structure
- →Technical SEO Basics
- →Mobile Optimization
- →Website Speed
- →Indexing
Google Ads Fundamentals
- →Google Ads overview (Search & Display)
- →Keyword research
- →Campaign setup
- →Quiz 03
Off-Page SEO & Analytics
- →Off-Page SEO
- →Backlinks
- →Local SEO
- →Google Business Profile
- →SEO Audit
- →Google Search Console
- →Google Analytics
- →Performance Reports
Email Marketing & AI Tools
- →Email Marketing Basics
- →Lead Generation
- →Landing Pages
- →Conversion Optimization
- →AI Tools for Digital Marketing
- →Marketing Automation
- →Productivity Tools
Freelancing Foundations & Platforms
- →Freelancing Introduction
- →Building Your Digital Marketing Career
- →Service Selection
- →Freelancing Platforms
Freelance Operations & International Payments
- →Gig Creation
- →Proposal Writing
- →Client Communication
- →Pricing Strategy
- →International Payment Methods
- →Receiving Client Payments
- →Withdrawal Methods
Final Capstone Project & Presentation
- →Final Project Workshop: Students prepare a complete Digital Marketing Campaign including:
- →Brand Research
- →Audience Analysis
- →Digital Branding
- →Social Media Setup
- →1-Month Content Calendar
- →Organic Marketing Plan
- →Meta Ads Campaign
- →Google Ads Campaign
- →SEO Plan
- →Analytics Dashboard
- →Budget Allocation
- →Final Project Presentation & Evaluation
- →Portfolio Presentation
- →Campaign Review
- →Feedback Session
- →Career Guidance
📊 Grading Criteria
| Component | Percentage |
|---|---|
| Quizzes | 20% |
| Class Participation / Attendance | 15% |
| Projects | 25% |
| Final Projects | 40% |
| Total | 100% |
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