Social Media Management
Social Media Manager Course - Facebook, Instagram Marketing, Content Strategy & Analytics
12 Weeks
4 Hours
Course Incharge
Haris Alam
📋 Prerequisites
✓ Minimum Matriculation
📖 Course Description
This course provides practical training in managing and growing social media platforms for individuals, brands, and businesses. Learners will gain hands-on experience in content creation, scheduling, audience research, analytics, community engagement, freelancing, and YouTube management, enabling them to work confidently as Social Media Managers.
What You Will Learn
Understand the role of a Social Media Manager
Manage popular platforms like Facebook, Instagram, and Twitter
Use tools like Canva, Buffer, and Hootsuite for content and scheduling
Run ads and analyze social performance
Build online communities and create strategy
Course Outline
Introduction to Social Media Management
- →Introduction to social media management
- →Overview of major platforms
- →Audience research techniques
- →Profile and page optimization
Content Creation & Planning
- →Content types and formats
- →Canva design basics
- →Caption writing techniques
- →Hashtag research
- →Creating a content calendar
- →Assignment 02: Content Design & Calendar
Posting, Automation & Engagement
- →Posting schedules and best practices
- →Automation and scheduling tools
- →Community engagement strategies
- →Comment and response handling
- →Quiz 01
Analytics & Mid-Term Evaluation
- →Social media analytics and insights
- →Understanding performance metrics
- →Strategy adjustment using data
- →Assignment 03: Mid-Term Project
- → Mid-Term Exam
Goal Setting & Content Strategy
- →Setting social media goals
- →Content planning aligned with goals
- →Trend-based and event-based content
- →Assignment 04
- → Quiz 02
Community Engagement and Relationship Building
- →Building online communities
- →Interactive tools (polls, stories, live sessions)
- →Freelancing basics for social media managers
- →Client communication and task handling
- →Assignment 05
YouTube Channel Management
- →YouTube channel creation
- →YouTube content planning and management
- →Basic optimization (titles, descriptions, thumbnails)
- →Assignment 06
- → Quiz 03
Growth Strategies & Final Project
- →Organic growth strategies
- →Automation and content repurposing
- →Final project presentation
- →Final exam
📊 Grading Criteria
| Component | Percentage |
|---|---|
| Quizzes | 20% |
| Class Participation / Attendance | 15% |
| Projects | 25% |
| Final Projects | 40% |
| Total | 100% |
Ready to Register in This Course?
Join thousands of students who have transformed their careers. Start your journey today!