Digital Marketing
Complete Digital Marketing Course - Social Media, SEO, Google Ads & Freelancing Success
12 Weeks
4 Hours
Course Incharge
Haris Alam
📋 Prerequisites
✓ Minimum Matriculation
📖 Course Description
This course provides practical, end-to-end training in digital marketing, covering branding, content creation, social media marketing, paid advertising, SEO, analytics, and freelancing. Learners will gain hands-on experience with real tools and platforms to plan, execute, analyze, and monetize digital marketing campaigns for businesses and clients.
What You Will Learn
Digital marketing fundamentals and career pathways
Branding, market research, and customer persona creation
Content creation and design using Canva
Social media marketing on Facebook, Instagram, and YouTube
Paid advertising with Facebook Ads and Google Ads
SEO fundamentals and website traffic growth
Analytics and performance tracking
Freelancing, client handling, and proposal writing
Course Outline
Introduction to Digital Marketing
- →Digital marketing overview, scope, and career options
- →Basic IT skills for marketers
- →Business communication fundamentals
Branding & Market Research
- →Branding concepts
- →Traditional vs digital marketing
- →Market research techniques
- →Customer persona development
- →Assignment 01
Canva & Social Media Setup
- →Canva interface and tools
- →Social media account creation (Facebook, Instagram, YouTube, LinkedIn)
- →Quiz 01
Creative Design for Marketing
- →Canva post design
- →Banners, reels, stories, and ad creatives
- →Assignment 02
Content Writing Basics
- →Content writing fundamentals
- →Blogging basics
- →Introduction to copywriting
Facebook Marketing Basics
- →Facebook marketing fundamentals
- →Boosted posts
- →Business Manager overview
- →Assignment 03
Facebook Ads Manager
- →Ads Manager interface
- →Campaign objectives and structure
- →Audience targeting basics
- →Quiz 02 (Mid-Term)
Instagram Marketing Strategy
- →Instagram content strategy
- →Reels, hashtags, and organic growth
- →Instagram analytics
- →Assignment 04
YouTube Marketing & SEO
- →YouTube channel setup
- →YouTube SEO fundamentals
- →Video optimization techniques
YouTube Ads & Analytics
- →YouTube ads overview
- →Analytics and performance tracking
- →Practical lab
- →Assignment 05
Google Ads Fundamentals
- →Google Ads overview (Search & Display)
- →Keyword research
- →Campaign setup
- →Quiz 03
Google Analytics & Tag Manager
- →Introduction to Google Analytics
- →Tag Manager basics
- →Practical tracking lab
- →Assignment 06
SEO Fundamentals
- →SEO overview
- →On-page SEO techniques
- →Off-page SEO basics
Freelancing Fundamentals
- →Introduction to freelancing
- →Freelancing platforms overview
- →Assignment 07
Fiverr & Portfolio Building
- →Fiverr profile creation
- →Gig SEO and optimization
- →Portfolio development
- →Quiz 04
Client Handling & Final Project
- →Client hunting strategies
- →Proposal writing
- →Payments and communication
- →Final project submission
- →Assignment 08 (Final Project)
📊 Grading Criteria
| Component | Percentage |
|---|---|
| Quizzes | 20% |
| Class Participation / Attendance | 15% |
| Projects | 25% |
| Final Projects | 40% |
| Total | 100% |
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